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Product Development
Plan

Product Development Plan is for creating a new product or enhancing an existing one to meet customer needs and drive business growth.

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This is how it works

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Context

Setting a clear and structured understanding of the challenges that you face with your product range and goals that you want to achieve.

Market Research

Analysing your competition. Identifying market trends and forecasting the future movements in your industry.

Situation Analysis

Auditing your existing product portfolio. Analysing customer demand for creating a product development strategy that caters to audience needs.

Product Development Plan

Developing a strategy that enables you to plan and develop a new product or reform an existing one.

Strategy Execution

We provide you with a clear Product Development Plan accompanied by tactics for its successful launch.

Frequently Asked Questions

01

What is a Product Development Plan?

A product development plan is a comprehensive roadmap outlining the steps, timelines, and resources required to bring a new product from concept to market. It covers product design as well as activation tactics.

02

Why is product planning and development important for business growth?

Effective product planning and development are crucial for business growth as it ensures that products align with market demands, meet customer needs, and contribute to the company's innovation and competitiveness.

03

I could just come up with a new product. Why do I need a Product Development Plan?

Product Development Plan takes a strategic and structured approach, ensuring that the product is designed considering internal and external needs and variables. This will help you in capturing more sales than if you would create a product without a clear strategy.

04

What is covered in a Product Development Plan?

A successful new product planning involves thorough market research, identifying customer pain points, setting clear objectives, and aligning product features with consumer needs. It also includes well-defined launch tactics among other elements.
Figure 9:
Strategists with their artwork.
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Be confident. Always.

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