Delivering effective strategies for more than 8 years.

From start-ups to well-established names, we’ve guided some of the world’s most respected brands in their field.

Some of the most basic facts about White Label Strategy Company


The total strategy investment that clients have trusted White Label with.

50+ Yearly

Highly satisfied clients (50+ every year) open for recommending us.

65% Export

The most exporting agency in Baltics with 65% international work.

Most Awarded

The most awarded leading team of strategists in the Baltics.

30+ Team

White Label controls a holding of 2 agencies and 30+ full-time team.

Part of a gang that supports each other

White Label is a part of a large network of companies covering a full cycle of creative disciplines needed from start to execution.

White Label

Brand Strategy


Brand Design

McCann Riga

Creative Campaigns

Golin Riga

PR, SMM, Public Affairs

Honeymoon High

Campaigns for GenZ

There are five key hubs of creative talent that work independently but can provide in–depth expertise when it is beneficial for the client's strategy creation and campaign execution.

Meet the brains behind
the work

Rolands Puhovs

Managing Partner at White Label. Scares the shit out of people with his perfected humility.

Oskars Toms Lībers

Strategy Director at White Label. An old soul in a young man’s body.

Elvi Kustavus

Strategy Director at White Label. Got almost fired four times, no one laughs now.

Jānis Pētersons

Head of Strategy at White Label. Knows it all about determination, scientifically.

Tata Baranovska

Head of Strategy and Partner at White Label. Knows how to handle stuff with zero excuses.

Armands Evertovskis

Strategy Director at White Label. Smiles too much, otherwise a nice guy.

Keita Augstkalne

Brand Strategist at White Label. Design or analytics — no need to choose, she has it both.

Jēkabs Ščipčinskis

Head of Data at White Label. Could be an analyst for CIA, too.

Ieva Daniyelian

Partner and Business Director at White Label. Has persistence that can only be stopped by wildfires. Maybe.

Kristaps Siliņš

Founder and Head of Strategy at White Label. The most awarded brand strategist in the Baltic States.

Ainārs Ščipčinskis

Business Advisor and Partner at White Label. Has cracked the code of making great agencies.

The impact we make


White Label gives yearly scholarships for the best marketing projects in Stockholm School of Economics in Riga.

Active involvement in charity

White Label supports various charities financially and by providing services pro–bono.

Training & education

White Label team regularly mentors all level professionals – both company leaders and students.


White Label gives the opportunity to learn by doing to many potential strategists every year.

The White Label Code of Ethics

We don’t do business with companies providing fraudulent or misleading claims and services

We don’t support businesses that agree or contribute to the Putin’s narrative in any shape or form

We don’t support anti–LGBTQ+ ideas

Figure 10:
Be confident. Always.

Get in touch regarding business, press, career inquiries.