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Naming
Strategy

We craft compelling brand names that will contribute to your brand’s identity and resonate with the target audience.

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This is how it works

The tip of the iceberg of what we do. Let's meet and we'll show you the rest.

Context

Setting a clear and structured understanding of your goals and requirements for the naming, and the challenges that you are facing with your current naming.

Market Research

Identifying industry standards and best practices of brand naming and tone of voice in the field that you operate in.

Situation Analysis

Audit of your current naming. Analysing how your brand values, story, goals fit into the bigger picture and interact with external factors.

Naming Strategy

Choosing the right approach and developing a naming strategy that represents your brand and resonates with the customers.

Naming Strategy Implementation

We provide you with brand name implementation guidelines, accompanied by naming usage recommendations and examples.

Frequently Asked Questions

01

What is a Naming Strategy?

A Naming Strategy is a deliberate and well-planned approach for creating names for brands, products, holdings, campaigns, etc. It aims to develop names that resonate with the target audience, convey the desired message, and differentiate the entity in the market.

02

How does a Naming Strategy benefit my business?

A naming strategy helps build a strong brand identity, making it memorable and unique. It ensures that the name aligns with the brand's values, mission, and target market, making it more appealing and marketable. A strategic brand and product naming increases the brand recognition, interest, awareness and translates to sales.

03

How does a product Naming Strategy enhance product success?

A product naming strategy helps choose product names that are easy to remember and communicate the product's key features or benefits. This leads to better product recognition and sales.

04

My brand and products already have names, why do I need a Naming Strategy from you?

Renaming the brands, products and/or campaigns under a unified Naming Strategy will refresh and strengthen your brand identity, convey the essence of the brand better and make it more memorable and findable online.
Figure 9:
Strategists with their artwork.
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Be confident. Always.

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