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Setting a clear and structured understanding of your goals and requirements for the naming, and the challenges that you are facing with your current naming.
Identifying industry standards and best practices of brand naming and tone of voice in the field that you operate in.
Audit of your current naming. Analysing how your brand values, story, goals fit into the bigger picture and interact with external factors.
Choosing the right approach and developing a naming strategy that represents your brand and resonates with the customers.
We provide you with brand name implementation guidelines, accompanied by naming usage recommendations and examples.