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Establishing a clear understanding of your current Customer Segmentation principles, challenges and goals.
Identifying industry standards and best practices. Researching the potential client profile in your desired target markets.
Conducting a thorough analysis of the gathered data to determine the best way to segment and prioritise your audience.
Preparing a strategic Customer Segmentation that will enable you to target both B2C and B2B clients more efficiently.
We provide you with a clear Customer Segmentation, the necessary tools and training for its successful implementation.