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Communication
Plan

An effective Communication Plan that ensures that the brand’s messaging is consistent, impactful, and memorable across all channels and audiences.

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This is how it works

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Context

Setting a clear and structured understanding of your current communication plan, its strengths and challenges.

Market Research

Identifying industry standards and best practices of brand communication strategy in the field that you operate in.

Situation Analysis

Conducting a thorough analysis of relevant areas and stakeholders to understand how to tailor your communication plan.

Communication Plan

We prepare a thorough strategic Communication Plan so you can send strong, consistent messages that addresses your customer’s needs.

Strategy Execution

We provide you with a clear Communication Plan and the necessary tools and training for its successful adaptation and maintenance.

Frequently Asked Questions

01

What is a Communication Plan?

A Communication Plan is a strategic plan that outlines how an organisation will strategically and effectively convey information to its target audience. It includes the messaging, channels, timing, and objectives for communication efforts.

02

Why is a Communication Plan important for effective marketing?

A Communication Plan is vital for marketing because it ensures a systematic and coordinated approach. It helps to prevent mixed messaging and ensure that the right message reaches the right people at the right time.

03

How will a Communication Plan benefit my business?

Communication Plan will give you guidelines for choosing the right materials, communication and marketing channels and will specify the strategic timing for your communication messages, so that you can prioritise the most important tasks, optimising costs and thus leading to the best results.

04

What does a Communication Plan include?

A strategic Communication Plan covers message examples, channel prioritisation, allocation of resources and communication timeline, and more.
Figure 9:
Strategists with their artwork.
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Be confident. Always.

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