We are a brand strategy agency.
— White Label

We create brands and campaigns based on our Strategy of No.

Strategy of No

We believe there are at least three No's that make or break brands:


No to the Curse of Knowledge

We have to admit—we struggle with our own brand strategy, simply because we know too much about our business. Does that sound all too familiar? If so, we're here to help you gain a fresh perspective.

Figure 1. Once you become aware of it, it's impossible to look at the picture as if you didn't know the face was there.


No to Most Target Audiences

No brand is loved by everyone. Ours certainly isn't. Why not start your brand by figuring out which isn't your target audience to better focus on that which is?

Figure 2.  A comprehensive list of brands loved by everyone.


No to Complex Messages

We could say that individually we've worked with more than 90 brands across 12 industries and 7 countries, or that our work has been recognized with multiple awards, including the much sought-after golden Euro EFFIE in 2014; but that's not what matters.

Figure 3. What really matters is whether
your message is clear enough?

White Label is open for commissions in Riga, Vilnius, Tallinn and beyond.

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